Privacy Policy

1. Introduction

Welcome to EOTag, a smart electronic shelf label (ESL) solution powered by HexBytes. We are committed to protecting your privacy and ensuring the security of any data collected through our hardware tags, IoT gateways, and ESL Cloud Operating System. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our products, services, and website.

2. Information We Collect

We collect information that helps us deliver, optimize, and maintain our smart retail automation services. This includes:

• Client Contact Information: Names, work emails, phone numbers, and company details provided through demo requests or contact forms.
• IoT Device Telemetry: Status reports, battery levels, display refresh logs, and network latency data sent from deployed ESL tags and gateway bridges.
• Cloud Console Analytics: Interactive logs, administrator actions, pricing database synchronizations, and access logs from the HexOS interface.

3. How We Use Your Information

We process and utilize the collected data for operational, security, and developmental purposes, including:

• Provisioning, updating, and monitoring the EOTag ESL displays and retail networks.
• Providing real-time telemetry analytics to retail operators via the HexOS dashboard.
• Answering inquiries, processing customized hardware demos, and delivering technical support.
• Enhancing hardware efficiency, wireless range protocols, and software security architectures.

4. Data Security & Storage

Security is foundational to our IoT infrastructure. We implement industry-standard encryption protocols for data in transit (TLS 1.3) and at rest (AES-256). ESL tag communications over proprietary sub-GHz channels are encrypted to prevent unauthorized pricing manipulation. Access to server environments is restricted to certified engineers and guarded by multi-factor authentication.

5. Data Retention & Sharing

We do not sell, rent, or lease your store telemetry or client details to third parties. We retain information only for as long as necessary to fulfill the services outlined, unless a longer retention period is required or permitted by law. Disclosures are strictly limited to trusted service partners operating under strict confidentiality agreements or as required by legal mandates.

6. Your Privacy Rights

Depending on your jurisdiction (such as GDPR, CCPA, or local laws), you may hold rights to access, correct, delete, or limit the processing of your personal and operational data. To exercise these rights, please contact our privacy compliance officer.

7. Updates & Contact

We may update this Privacy Policy from time to time to reflect operational or regulatory changes. Any modifications will be posted here with an updated revision date. If you have questions regarding this policy, please reach out to us at Eotags.com@gmail.com.